Product & Systems Thinker
Product Thinking & Systems
Helping startups build products that scale faster than teams — through clear thinking, tight systems, and execution that actually ships.
20+
Products Built
06+
Years Operating
10+
Founders Helped
How I Help
Three ways I help startups move faster
Helping startups build products that scale faster than teams — through clear thinking, tight systems, and execution that actually ships.
Product Thinking
Clarifying product direction and designing the right solution for the right stage of growth.
Product Strategy
Clarifying product direction and designing the right solution for the right stage of growth.
AI Systems & Workflows
Clarifying product direction and designing the right solution for the right stage of growth.
Selected Work
Products, systems, and growth strategies
A few examples of how I’ve helped founders think more clearly and build more effectively.
ThirdEye — AI & Product Design
Designed the full product architecture and UX system for a platform helping brands monitor and grow their presence across AI search ecosystems like ChatGPT, Perplexity, and Gemini.
ThirdEye — PLG & MRR Strategy
Defined the product-led growth model, onboarding sequence, and pricing architecture to systematically convert free users into predictable recurring revenue.
Macro — Product Design & Design System
Built a scalable component library and design system including tokens, reusable patterns, and UI architecture — enabling a small team to ship consistently at speed.
Sunita Shekhawat — Organic Discovery Strategy
Designed a full organic discovery and content strategy to increase walk-ins and build lasting brand visibility for a luxury jewellery brand in Jaipur.
Yashmay School — Student Acquisition System
Built a multi-channel organic and paid acquisition system to increase inquiry-to-enrollment conversion and reduce cost per booking.
My Workflow
A product process built for ROI in weeks, not years
Kickoff Meeting
A focused session to understand your product, goals, and the real problem worth solving.
Product Thinking Sprint
Identifying high-leverage opportunities and mapping the right solution space.
Rapid Prototyping
Designing and pressure-testing product ideas before a single line of code is written.
Production-Ready System
Delivering scalable product systems built to grow without breaking as you scale.
Trusted By
People I've worked with
You can ask these guys. Founders, teams, and operators I’ve helped build better products and systems.
Get In Touch
Let's Build Something Useful
If you’re building a product and want to move faster, let’s talk.
Questions
Things founders usually ask
A few honest answers to the questions I hear most often before we start working together.
Who do you work with?
Early-stage startups and founders building digital products — especially those at Series A or earlier who need strong product thinking and execution without hiring a full team.
Do you only do design?
No. My work combines product thinking, systems design, and growth strategy. Design is a tool, not the goal — I care about what the product needs to do, not just how it looks.
Do you take long-term engagements?
Yes, especially for product building and advisory roles. I work best with founders who want a consistent thinking partner, not a one-off deliverable.
How do you charge?
Project-based for defined scopes, retainer for ongoing advisory and product work. We can figure out what fits best after a short conversation.
What does working with you look like?
Fast. Async-first, structured sprints, clear deliverables. I work closely with founders — not through layers of account managers — so thinking and decisions move quickly.