Macro – A Native Mobile App for E-commerce Insights & Marketing
From scattered tools to a seamless marketing powerhouse
SERVICES
Web Application Design
INDUSTRY
Information Technology
YEAR
2023 - 2025
WEBSITE
macrostack.co
Project Overview
Macro Suite simplifies marketing by unifying campaigns, audience targeting, and analytics into a single platform. While the web app was powerful, we needed a mobile app to help users track campaign performance, audience insights, and key analytics on the go—ensuring ease of use and real-time updates.
Problem statement
Here are 3-4 key problem statements that break down the challenges I tackled in the Macro mobile app project:
1. Web features weren’t mobile-friendly—Adapting complex marketing tools for a seamless mobile experience was a challenge.
2.. Maintaining design consistency—The UI had to be flexible and work across both web and mobile.
3. Optimizing mobile UX—Some workflows needed tweaks for better usability and efficiency.
My Role
As the Product Designer, my job wasn’t just about making Macro look good—it was about making it work effortlessly. Here’s what I took on:
- Optimizing mobile UX for a more intuitive experience
- Creating adaptable components for both mobile and desktop
- Designing the full experience
- Team lead (Figma to Production)
I wasn’t alone in this—I had an amazing colleague handling graphic design, and together, we shaped what Macro is today.
Impact & Learnings
The app is currently in development, but we’re confident it will empower users with real-time insights and enhance workflow efficiency.
This project reinforced my belief in adaptive design thinking and the power of a seamless user experience across devices.