Macro – A SaaS Web App for
E-commerce Marketing

From scattered tools to a seamless marketing powerhouse

SERVICES

Web Application Design

INDUSTRY

Information Technology

YEAR

2023 - 2025

WEBSITE

macrostack.co

Project Overview

Managing multiple tools was inefficient, so we built Macro—a single platform for campaigns, analytics, and automation. As the Product Designer, I led the UX, ensuring a seamless experience. The result? A powerful, all-in-one marketing solution.

Macro Suite unifies your marketing campaigns, audience targeting, and analytics in one powerful dashboard. Save time with intelligent automation and pre-built templates

Problem statement

At Codeword, we initially operated as a service-based agency, handling performance marketing for clients. However, we constantly faced inefficiencies—marketers had to juggle multiple platforms.

1. Switching multiple tools—Meta Ads, Google Ads for running campaigns was inefficient

2.. Managing these tools was not easy cause you need human resources to fulfill the certain type of task

3. Analytics and sharing report with client is also one of the major challenge

Solution

We built Macro, a one-stop platform where marketers can run campaigns, build audiences, track analytics, and automate workflows without juggling different tools.

My Role

As the Product Designer, my job wasn’t just about making Macro look good—it was about making it work effortlessly. Here’s what I took on:

I wasn’t alone in this—I had an amazing colleague handling graphic design, and together, we shaped what Macro is today.

Impact & Learnings

We launched Macro, and clients are loving it - Seeing businesses shift from tool overload to a simpler, smarter workflow has been the most rewarding part.
From a service company to a product company – This was a big leap for us at Codeword, and Macro played a huge role in making that shift.
Design, redesign, and redesign again – Let’s be real—Macro wasn’t perfect from day one. It went through multiple iterations to get the right balance of minimalism and usability.
Biggest lesson? Execution > Ideas – I learned that building a product isn’t just about design; it’s about collaboration, problem-solving, and continuous iteration.

This journey wasn’t just about designing an app—it was about understanding how real products evolve, how startups function, and how design can truly drive impact.

Macro has been a roller coaster ride, but one of the most exciting and fulfilling ones in my career.

Macro – A SaaS Web App for E-commerce Marketing