OneCricket website design
A clutter-free, magazine-style cricket news platform built to make reading feel fresh, focused, and fan-first.
SERVICES
Website design
INDUSTRY
Sports
YEAR
2022 - 23
TEAM
Nihal (Sr. Product designer)
Shravani (Product designer intern)
WEBSITE
cricket.one
Project Overview
OneCricket is a cricket news and article platform aiming to be more than just another Cricbuzz or ESPN clone. Our goal? To offer a better reading experience for cricket enthusiasts — one that doesn’t interrupt, annoy, or overwhelm.
Problem statement
Traditional sports websites often bombard users with ads, popups, and noisy layouts. Most readers bounce off, not because content is bad, but because the experience is. We saw an opportunity to reimagine how fans consume cricket stories — in a more focused, engaging, and reader-first way.
Here are 3 key problem statements
Distracting Reading Experience – Most cricket news websites are overloaded with ads, pop-ups, and cluttered UI that disrupts the reader’s focus.
Lack of Engaging Layouts – Traditional blog formats feel monotonous and fail to capture user interest over longer reading sessions.
Mismatch with Reader Behavior – Readers prefer short, impactful articles, but existing platforms often overlook content length, structure, and readability.
My Role
As a product designer, I led the UI/UX direction to make articles more fun and less fatiguing. I introduced modular layouts like interactive sliders, bento-style grids, info cards, and created sections like “Player Stories,” “This Day in Cricket,” and “Editor’s Picks” to add depth and variation across pages.
I wasn’t alone in this—I had an amazing colleague handling graphic design, and together, we shaped what Onecricket is today.
The Process
We scanned through newspapers, sports magazines, and top blogs. The idea was to blend print nostalgia with digital ease. From unstructured text flows to oversized fonts and broken hierarchies — we intentionally designed inconsistency to make each scroll feel fresh.
Impact & Learnings
Users stayed longer. Read times increased. Engagement improved. Web vitals saw a boost. Most importantly, we built something readers loved. For me, this project was a reminder: inspiration can come from the most unexpected places, and sometimes, breaking rules is how you make new ones.