Reimagining how sports content is consumed — moving from dense dashboards to a magazine-like reading experience built around storytelling, rhythm, and typography.
– with Nihal and Shravani
Most sports platforms today follow a similar structure. Dense layouts, repeated templates, and information-heavy dashboards dominate the experience. Platforms like Cricbuzz and ESPN are efficient, but they are not designed for reading or exploration.
OneCricket was an attempt to rethink this entirely. The goal was simple: make sports content feel like a magazine, not a dashboard. Instead of focusing only on speed and data delivery, the aim was to create an experience that people would actually enjoy reading and moving through.
The biggest issue with existing platforms was not a lack of information, it was how that information was presented. The structural problems were consistent across the category.
We approached the product with an editorial mindset. Instead of using one consistent layout across the entire platform, we designed a modular system where each section could have its own layout style allowing content to be treated differently based on context.
Match previews, articles, and score updates did not need to look identical. The goal was to create rhythm across the experience, not just visual consistency.
Each content type; hero, secondary, strip, card has its own layout template. Sections adapt structurally based on what they're presenting, not forced into a universal grid.
Typography, spacing, and grid were elevated from supporting elements to primary design decisions. Scale, weight, and rhythm define hierarchy before any colour or component does.
Instead of compressing information to fit more on screen, content was allowed to breathe. Intentional negative space makes individual pieces of content feel more significant and readable.
We designed a system where layouts were flexible and expressive. Each section of the platform could adapt its structure based on the type of content it was presenting, creating a reading experience that felt curated rather than generated.
Alongside the frontend experience, we also designed the editor interface to support content creation in this new format. This ensured the experience was not just visually different, it was also practical to maintain and scale.
Shifted sports content from dense dashboards to an editorial, story-driven reading experience
Modular system — Hero, Grid, Strip, and Article — each adapting to its content type
The platform moved away from the single rigid template model — introducing a modular layout system where different sections could have their own visual identity. Readability and visual clarity improved through deliberate use of typography, whitespace, and varied grid structures.
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